Vivid aims to be the most innovative, responsive and fun business in the toy and games market. We also strive to be a highly ethical, professional and caring business to our consumers, trade partners, team members and local community.

All our toys are designed in the UK by British designers and made in factories in China:

- Vivid is Britain's biggest toy company and the 20th biggest toy company in the world

- Vivid is a founder member of the CARE program, which ensures that all our toys are made in factories that make sure that workers are properly cared for and no child labour is used

- Vivid has created many craze-toys over the past 20 years including Koosh Balls, Crazy Frog, Flat Eric, Moshi Monsters, Puppy In My Pocket and Pog-Maker

- Vivid's two founders, Nick Austin and Alan Bennie, were recently awarded Lifetime Achievement Awards by the British Toy And Hobby Association