Babybjörn is a Swedish family-owned company specializing in the manufacturing and marketing of baby products. It was founded in 1961. The value a high level of personal commitment with the approach to make everyday life easier for families with young children by developing innovative products for children up to the age of three years. The company’s first product was a bouncing cradle but today Babybjörn is best known for its baby carriers. Its first baby carrier was made in 1973

Products from BabyBjörn are distinguished by their simple, classic yet modern design and their lack of unnecessary details. They also have soft angles that are suitable for babies. Good design will always be about both function and appeal. Products are timeless and appeal to mothers, fathers and babies. 

Babybjörn has received numerous awards for its designs over the years, among them IDSA’s award Design of the Decade[4] and the Red Dot Design Award